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Marketing with Etracker
Activate cookies for extended marketing evaluations with the Etracker. If you enable cookies for the etracker, we can better understand how you use the website.
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Functional or required cookies
| Name | Purpose | Storage duration | Type | Example value |
|---|---|---|---|---|
| et_oi_v2 | Opt-In Cookie stores the visitor's decision when the tracking opt-in is played on the customer's page. Also used for an eventual opt-out. | "no" - 50 years "yes" - 480 days |
First-party, local storage | yes, no|3138274773810 |
| et_allow_cookies | When using data-block-cookies, this cookie is set to "1" by the API call _etracker.enableCookies() to indicate that etracker is allowed to set cookies. The cookie will be deleted when _etracker.disableCookies() is called. | "1" - 480 days | First-party, local storage | 1, 1|1612600938445 |
| et_oip | When using Signalize: Opt-in cookie for "Signalize". If the customer chooses "no", the cookie is set with the value "no" and a validity of 30 days. If the customer chooses "x" or presses the ESC key (no decision), the cookie is set with the value "no" for the validity of 1 day. If the customer rejects the native browser dialog, the value "denied" is set for 30 days. If the customer agrees, the cookie is set with the value "yes" for 30 days. The values are updated based on the browser settings when the customer revisits the page. If the customer agrees to the wallet opt-in, then the cookie is set with "yes" for 480 days. If the customer does not make a decision, the cookie is set with the value "undefined" and a duration of 0 days. |
"no" - 30 days "no" (Session) 1 day "yes" 480 days "yes" 30 days "denied" 30 days "undefined" 0 days |
First-party, local storage | no, no|3123100800000 |
| cntcookie | Exclusion from the count (list of account IDs). | 4 years | Third-party | 1234%7C4567 |
| et_scroll_depth | Data for the scroll depth measurement | Browser session | Session storage | {"foo":{"buckets":{"0":{"stayTime":954594,"to":9,"from":0},"10":{"stayTime":954594,"from":10,"to":24},"25":{"stayTime":0,"from":25,"to":49},"50":{"stayTime":0,"from":50,"to":74},"75":{"stayTime":0,"from":75,"to":100},"101":{"stayTime":0,"from":101,"to":1000000}},"tm":1561467961409,"lastBuckets":["0","10"]}} |
Cookies set when cookies are activated
| Name | Purpose | Storage duration | Type | Example value |
|---|---|---|---|---|
| _et_coid | Cookie recognition | 2 years or configurable | First-party, local storage | 108bf9a85547edb1108bf9a85547edb1 |
| isSdEnabled | Detection of whether the scroll depth is measured for the visitor. | 24 hours | First-party | true |
| BT_sdc | Contains Base64-encoded data of the current visitor session (referrer, number of pages, number of seconds since the start of the session, smart messages displayed in the session), which is used for personalization purposes. | Duration of the session | First-party | eyJldF9jb2lkIjoiTkEiLCJy...DMzNTYzNzM 3LCJwaSI6NH0= |
| BT_pdc | Contains Base64 encoded visitor history data (is customer, newsletter recipient, visitor ID, smart messages displayed) for personalization. | 1 year | First-party | eyJldGNjX2N1c3QiOjAsImVj...GNjX25l d3NsZXR0ZXIiOjB9 |
| BT_ecl | Contains a list of project IDs for which the visitor is excluded. This cookie is set by the web service if the client has configured that not all visitors are assigned to a test, but only to a certain fraction. | 30 days | First-party | BT-6037799f213de9e9961facc224b69 |
| signalizeIsSubscriber | When using Signalize: Notes whether a visitor is also a Signalize subscriber. The entry is only set if this is the case. If the subscriber unsubscribes, the entry is deleted during the next PI. | Until unsubscription* | Local storage | true |
| signalizeSubscriptionChecked | When using Signalize: Prevents rechecking a subscription on every PI → reduces server requests. Set only if the visitor is a subscriber. | Browser session | Session storage | true |
Youtube-Videos
Enable Youtube videos anywhere on the site.
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Functional or required cookies
| Name | Purpose | Storage duration | Type | Example value |
|---|---|---|---|---|
| allow_youtube_permanent | Saves whether playing YouTube videos should be allowed permanently. | 7 days | First-Party | true, false |
Other required Features
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Functional or required cookies
| Name | Purpose | Storage duration | Type | Example value |
|---|---|---|---|---|
| consent_given | Stores whether or not a consent was given via the cookie banner. | 7 days | First-Party | true, false |
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